April 2017 – Page 2 – FrancysFashionFaves

Shoes 7 April 2017

Sergio Rossi 2.0: SR1

What better date for a fashion brand than Valentine’s Day for launching online the new collection? Sergio Rossi, the Italian luxury shoes company which is the symbol of elegance and femininity, has really chosen Valentine’s Day to unveil its new collection SS17 to the public of the Internet users. Is it a strategic decision? Of course! Because today the brand relies on a fresh start: the Spring Summer 2017 Collection is called sr1, sr like the brand initials and the number 1 that represents the novelty.

News en 7 April 2017

The Capri sandals

The Florence store Atelier Via Maggio, located in the eponymous street, welcomes from Friday the 7th through Sunday the 9th of April, the Capri craftsmen for the creation of the made-to-measure shoes. The customization of the shoes will take place directly in the window of the store to allow the audience to admire this savoir-faire like a real show.

Shoes 7 April 2017

The success of Gianvito Rossi

When you grow up in the world of shoes and your father is called Sergio Rossi, you certainly take advantage of it. That said, your fate is maybe written, but the family heritage is not enough. Ten years ago, how many people were ready to bet that Sergio Rossi’s son would have found his own luxury shoes’ brand and would have succeeded to expanding in more than 200 stores in the world?

Shoes 7 April 2017

Caovilla made in Venice

Perhaps not everyone knows that René Caovilla is one of the oldest luxury shoes companies in Italy. deEverything started in 1934 when Edoardo Caovilla, Luigi Voltan’s apprentice, the first shoemaker in the zone Riviera del Brenta, near to Venice, had the idea to create luxury shoes by combining his expertise in the field with his passion for couture. At the beginning, there were only his wife, in charge of embroidering shoes by hand and four craftsmen in a small room.

Ready To Wear 7 April 2017

Ferragamo: from IT to US

Before Salvatore Ferragamo, shoes for women were mostly items to walk, rather ugly and not necessarily comfortable. After Salvatore Ferragamo, they became “objects of desire”. Let’s focus on the Italian designer who began his career on the golden world of American Cinema. Salvatore Ferragamo, born in Avellino in 1898, had a dream: he wanted to become a shoemaker.