What better date for a fashion brand than Valentine’s Day for launching online the new collection? Sergio Rossi, the Italian luxury shoes company which is the symbol of elegance and femininity, has really chosen Valentine’s Day to unveil its new collection SS17 to the public of the Internet users. Is it a strategic decision? Of course! Because today the brand relies on a fresh start: the Spring Summer 2017 Collection is called sr1, sr like the brand initials and the number 1 that represents the novelty.
The success of Gianvito Rossi
When you grow up in the world of shoes and your father is called Sergio Rossi, you certainly take advantage of it. That said, your fate is maybe written, but the family heritage is not enough. Ten years ago, how many people were ready to bet that Sergio Rossi’s son would have found his own luxury shoes’ brand and would have succeeded to expanding in more than 200 stores in the world?
Caovilla made in Venice
Perhaps not everyone knows that René Caovilla is one of the oldest luxury shoes companies in Italy. deEverything started in 1934 when Edoardo Caovilla, Luigi Voltan’s apprentice, the first shoemaker in the zone Riviera del Brenta, near to Venice, had the idea to create luxury shoes by combining his expertise in the field with his passion for couture. At the beginning, there were only his wife, in charge of embroidering shoes by hand and four craftsmen in a small room.