This summer, we think pink. The Pantone institute chose the colours for summer 2017: these are the two shades of pink that dictate the style for this summer, the Pale Dogwood and the Pink Yarrow. The first one is a pale pink tending to nude, similar to blush, that represents an innocent, delicate, romantic and feminine woman. The second one, instead, is a darker pink, similar to raspberry pink and to the fuchsia, that embodies a joyful, sensual and sparkling woman. A large part of the brands have opted for these shades: the Pale Dogwood, being a very easy-to-match colour, ruled the fashion shows, from the gowns to the shirts until the shoes and the clutches. The Pink Yarrow, deeper and vivid, is the king of the catwalks of this SS17, starting with Valentino that suggested it as total look. Pink is the new black.
