What better date for a fashion brand than Valentine’s Day for launching online the new collection? Sergio Rossi, the Italian luxury shoes company which is the symbol of elegance and femininity, has really chosen Valentine’s Day to unveil its new collection SS17 to the public of the Internet users. Is it a strategic decision? Of course! Because today the brand relies on a fresh start: the Spring Summer 2017 Collection is called sr1, sr like the brand initials and the number 1 that represents the novelty.